“One has to be hungry to want to know. One has to be hungry to want to grow, to want to do better than their last best moment.” -David Brier

 

The importance of a brand is essential to the success and longevity of any business. It is the primary differentiator between you and your competition. Branding also determines whether or not people will want to do business with you, as well as how they feel about your company when they leave a purchase. By creating an attractive, memorable, visual image for your business, you will be able to convey your message in a more meaningful way. Simply put, branding is the nursery for both your impact and your income. 

But before going on with the actual creation of a name, design, or logo, one must understand what branding really means. This week, Bruce interviews Google’s #1 Rebranding Expert, David Brier. David shares what branding is and what it is not, and how it affects how we thrive in a noisy world. He talks about the misconception around how our associations define our identity and why motivational speeches can sometimes make us weaker rather than inspired. Bruce and David also discuss how to get started with transformation, how to stay on track and not quit, why we should own our part in the conversation, and what makes great speakers great. 

In today’s digital world, YOU are your brand. And while that may be a frightening reality to think about, it can also be an empowering one. Tune in and discover practical ways that can help you shape your personal brand that shines through as consistent across all platforms.

 

Takeaways: 

02:16 YOU Define the Room 

06:51 Make the Ordinary Extraordinary- Rise Up!

11:12 You Have the Obligation to be Extraordinary

18:21 We Live in a Noisy World 

22:26 A Brand is Not a Logo- The Brand is YOU!

30:17 Own Your Part in the Conversation 

35:00 The World Needs a Little Helping Hand

 

Resources: 

Book

 

Who are you? And what do you represent? Learn how to win the branding game as Bruce and Google’s #1 Rebranding Expert @davidbrier discuss what branding is and what it’s not, and how to create one that works. #podcast #RecipesForAGreatLife… Share on X

 

Quotes: 

04:37 “The greatest speaker would be interested in the audience. They own the room. The room is not bigger than them. The room doesn’t define them. They define the room.” -David Brier

08:35 “What takes ordinary to extraordinary? Well, someone has to rise up!” -David Brier

12:53 “We have an obligation to do extraordinary things in our lives.” -David Brier

13:55 “When did you decide that you needed someone else’s words to inspire you?… You and I have the ability to trulyinject life into our life.” -David Brier

15:31 “One has to be hungry to want to know. One has to be hungry to want to grow, to want to do better than their last best moment.” -David Brier

18:30 “Branding acknowledges the fact that we are living in a noisy world filled with a lot of charlatans.” -David Brier

22:26 “Branding is not a logo…. YOU are the brand!” -David Brier

32:50 Why are you apologizing for being in the room? If you are in the room, own your part of the conversation.” -David Brier

35:47 “The world is not getting better on its own. It needs a little bit of a hand.” -David Brier

38:42 “Learning can be hard sometimes. But when somebody knows how to make it fun, you can’t do any better than that.” -Bruce Jeppesen

 

Meet David:

David Brier is the recipient of over 320 international awards on design and branding, David Brier has the rare distinction of being presented as the Presidential Ambassador for Global Entrepreneurship medallion. 

A native New Yorker and Google’s #1 ranked rebranding expert, David’s 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today’s business climate.

In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a Foreword written by Shark Tank star and CEO of FUBU Daymond John.

Applauded by the likes of the NY Times bestselling author of “Pitch Anything” and multimillion-dollar dealmaker Oren Klaff, David is called “a branding genius” by billionaire Grant Cardone and Shark Tank’s Daymond John calls him “brilliant with branding.”

Claude Silver (Chief Heart Officer at VaynerMedia, Gary Vaynerchuk’s agency) wrote of his bestselling book, “This is not only an outstanding book on branding but is an excellent example of branding, design, and content I keep in my office. I only wish I had this book at the beginning of my career.”

David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts around the world.